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"Intent is not a thought, or an object, or a wish. Intent is what can make a man succeed when his thoughts tell him that he is defeated. It operates in spite of the warrior’s indulgence. Intent is what makes him invulnerable. Intent is what sends a shaman through a wall, through space, to infinity."

Carlos Castaneda
 


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4 Ways to Market Your Photography Business Online

Being a great photographer doesn't guarantee you'll have a successful photography business. There are several contributing factors to your success, but the efforts you make to market your business is definitely one of them. To grow your business, it's important for you to learn how to market your services online so that people in your target market are the ones viewing your portfolio regularly.

Create an Online Portfolio

Potential customers often want to see a portfolio for photographers they are interested in hiring. So it's a good idea to have an online space dedicated to showcasing your work. 

Your portfolio should be as specific as possible and only highlight your most-inspiring work. For example, if you're a wedding photographer, you should use your online portfolio to showcase your best wedding shots. 

The good news is, you don't have to create a website from scratch. Instead, consider using a site building service that has templates specifically designed for photographer portfolios. Once it's complete, you'll direct all potential customers to the site. 

When you're choosing a portfolio service, consider the needs of your customers. Ideally, the service you choose should give you the option to create private, password-protected galleries. This way your customers can view their photos before deciding what to order.

Use Local SEO to Promote Your Online Portfolio

Once you've created your online portfolio, you should make sure it's optimized for search engines, especially for their local map results. You can do this by creating a Google Business listing. This tells Google that you're operating a local business, which prompts them to display your online portfolio in the local results when someone in your area searches for photographers. 

Remember, make your listing as specific as possible so you attract the right people. For example, if you're a commercial photographer that specializes in brand photography, label yourself as a brand photographer on your Google Business listing. This way you'll appear in the local listing when people search for brand photographers, but you won't appear in the listings for wedding photographers. 

Optimize Your Portfolio For Search Engines

Google — and other major search engines — rank websites based on keywords and the quality of the content displayed. It's important to keep your website up to date and regularly add new searchable content.

To do this, attach a blog to your portfolio so you have a place to display "searchable content." Use your blog to discuss topics important to your potential clients. For example, if you specialize in family photo sessions, you might write a blog post that gives readers tips on how to dress each member of their family for their shoot. Make sure you include keywords — words potential customers would search for — so that major search engines know how to index your content. If you focus on creating interesting, helpful content that's keyword rich, you should be able to get your portfolio to appear in the search results easily.

Leverage Social Media

As you can see, there are several ways to market your photography business, and social media is an important one. Because your business is photography, Instagram should be your number one social media platform. Use the platform to display photos you've taken and update it on a regular basis. You should also try your best to grow a local following on Instagram. To do this, use local-related hashtags — this makes your images searchable. Also, follow other businesses and people in your area. There's a good chance, they'll follow you back and eventually share your work. 

Facebook is another good platform for photographers to use to market their business online. You can connect your Instagram account to your Facebook page to make sharing your photos on both platforms simultaneously simple. Use Facebook to share your blog posts, too. Lastly, consider using Facebook's paid ad platform to increase your reach. The site lets you advertise on both Facebook and Instagram, and it allows you to narrow your audience so that your ads only display to people in your target market that are located in your area.

The key to succeeding in online marketing is persistence. Once you create your online portfolio, choose a couple different online marketing techniques and stick with them until you start seeing results. The more consistent you are, the easier it is to grow a large following.

 

 
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