How to Market your Business with Instagram Video Tools

 Instagram first appeared as a nifty Facebook tool and a reliable alternative to its competitor Snapchat. Users were encouraged to post their photos on the platform and receive impressions from their followers. Now, the tides are changing and the small photo-sharing network is turning into one of the largest collections of video content in the world.

 Today, if you want to advertise your business you have to use videos and clips. Whether you choose live streaming on Instagram, timeline videos or Insta stories visual recording should be your main tool. Here are a few types of video content that you can use to market your business with maximum success!

VIDEOS THAT ENHANCE BRAND AWARENESS

These clips are some of the most popular forms of video content on Instagram. They tell the story of your company and the products or services that you have to offer. You can use one to introduce your team to your potential clients and speak about your brand without trying to sell anything, for now.

PROMOTIONAL VIDEOS FOR YOUR PRODUCTS

Once you gather a significant number of followers for your Instagram business account you can move on to promotional videos. These clips focus on a specific product or service in your offer. By using one, you are clearly trying to make a sale and enhance your customer database. 

STEP-BY-STEP INSTRUCTIONAL VIDEOS

Now that your audience is familiar with your products, it is time to show them how they work. Among the people in your audience, there can be customers who have already bought it as well as followers who are still dwelling on it. This type of clip is your chance to convince the former that they have made the right choice by buying your product and the latter to purchase it for its obvious benefits.

TEACHING THROUGH INSTAGRAM CLIPS

Almost every product that you buy nowadays comes with an instructions manual. However, if your company is merely offering services and not offering any physical products, there is no need for a tutorial either. In this case, you can create an Instagram clip where you teach your followers about the profitable outcome that they experience from investing in your business.

LIVE BROADCASTING VIDEOS

Live streaming videos on Instagram are a great way of keeping in touch with your followers. This tool lets you promote a product, announce a new service or give more details about your company’s future. During your live broadcasting, users can leave comments and impressions that enhance your popularity and boost online visibility.

USER-GENERATED VIDEO CONTENT

After you reach a considerable audience, you can rely on your followers for high-quality video content. You can use your online popularity to ask them to create clips that are relevant to your business and tag you in them. At this point, you can relieve some of the stress on your team and focus on other goals while user-generated content takes the stage.

INSTAGRAM TIMELINE VIDEOS

This feature lets you post clips that can last up to 60 seconds of high-quality video content. Use it to promote your services and products, as well as to tag followers and influencers. This strategy helps you increase user loyalty and credibility, as well as your long-term sales and brand awareness. 

INSTAGRAM STORIES

The Instagram Stories feature is not something new, but it is just as effective as it was when it was first released. You can use this 15-second clip option to post highly-engaging content. Most users have a short span of attention, so if you keep your story short yet informative you have a good chance of attracting a significant number of views and impressions.

THE BOTTOM LINE

Instagram is one of the most famous social networks in the world at the moment. If you neglect its importance in marketing, you might lose a significant number of potential customers. Thanks to its innovative video tools you can create exciting content that raises brand awareness and engages your followers to create traffic and enhance your online visibility.
 
As a last, but equally precious tip, we suggest you schedule your video posts ahead. Use professional services like InstaGrowing to get a better grip of your activity on the platform and buy Instagram views to boost your audience. A well-planned marketing strategy should save you time and money in the long run.
 
 
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