As the title suggests, this blog is majorly going to be about Instagram along with a few interesting facts and marketing strategies about the platform.
Without any further ado, let’s jump right into the first eye-opening fact. Did you know that an average person spends around 30 minutes on Instagram per day? Amazed, right?
Out of all the social media networks, Instagram is one of the most popular and highly leveraged social media platforms worldwide. With a user base of over 1 billion monthly active users, Instagram surely has opened multiple opportunities for budding brands and marketers to target their potential customers and grow their business!
Instagram marketing is a popular marketing strategy on the block that is here to stay! However, as a marketer, you need to stay up to date with the latest happenings in the world of Instagram that would take your brand to the next level.
In this post, we are going to tell you about the top Instagram marketing tips that will come in extremely handy for all marketers and brands.
Let’s get started!
Starting with the most important point. Unlike a regular Instagram account, make sure you switch to an Instagram business account. You can easily do so in the settings section.
An Instagram business account offers much more benefits than a standard user account.
Switching over to a business account will help you get insights that will help you identify your audience better. You will also be able to get details into the number of views your posts have garnered ever since your reach increased.
Lastly, you will be able to publish ads effectively and keep track. Such details are extremely crucial for marketers.
Ever since Instagram and Facebook have become connected, it has opened new doors of advertising for budding marketers and you need to make sure that you use incredible advertising tools for promoting your products.
Additionally, it will allow you to do it all right from setting a budget to creating a hard-to-miss ad using images and videos. Running ads is an important part of social media marketing and it simply cannot be missed.
Before your potential customers go through your products, they initially read the bio to see what your business is all about. A usual and mundane bio can be off-putting for your customers and they will not feel the need to have a look at what your brand offers.
A crisp, to the point and catchy bio will instantly make Instagram users curious about your brand and they will be compelled to check out your products and if they connect, there is a chance that they will be motivated to hit the follow button.
This point is of extreme importance since it helps in making a positive impact on your followers. Always spare some time to interact with your followers. Do so by replying to their comments and DM’s.
Be humble and polite while interacting with the followers no matter what the situation is. Even if a follower has something negative to say, respond with respect. This gesture will go a long way and help you make a positive impression on them.
Instagram is a fun platform that keeps introducing new features from time to time for its users. As a brand marketer, it is important to keep in touch with the latest updates and features of the platform.
Not only is it important to stay updated with them, utilize them in creating your content. This will intrigue your followers and they will look forward to more content from you.
Speaking of the latest features, we simply cannot ignore everybody’s favorite – Instagram reels. Reels have become a sensation amongst Instagram users and almost every user, digital creator, influencer, and brand is using it to reach out to a wider audience.
Reels are being used as an alternative to Tik Tok in many countries and many famous brands use this to their advantage. The famous luxury brand Louis Vuitton garner around 7 Million views on each reel!
We cannot lay enough emphasis on this! There is no point in having a presence on Instagram when you are not regular with your postings.
Always remember that there are thousands of other brands out there that cater to the same niche as yours and are trying to increase their conversions. Lack of consistency can result in followers losing interest and following your competitors instead which can be every marketer’s nightmare, isn’t it?
The validation of your Instagram followers should not only be limited to the platform. It also needs to be displayed on various marketing touchpoints like websites to build social proof of your brand.
All you need to do is identify a responsive social media aggregator tool that will help you to seamlessly aggregate, curate, and embed Instagram feeds on website. It will add more vibrance to your website and boost your users’ engagement.
Once your post is set to be published, it is important to find out the most appropriate time to post that would reach out to maximum Instagram users. There are various tools online that help marketers understand the best time to publish posts when the users are most active country-wise.
You can then go ahead, schedule the posts accordingly to easily target your potential customers.
Influencer marketing is an integral part of Instagram marketing. Many Instagram users work as Influencers to promote various brands and their products.These influencers have a huge following, even in millions since people put in their faith in them.
Collaborating with influencers will help significantly to grow your business since the promising words of influencers would motivate their followers to check out your products.
Instagram has a stunning presence since its users use vibrant visuals to post their content. Apart from pictures, users highly use videos to convey their opinion.
As a brand marketer, you need to incorporate visuals especially videos in your content to widen out your reach. In comparison to texts and images, videos have the potential to gain 10 times more attention from the users.
More than 500 million Instagram users post stories daily! This reflects the relevance of the good old Instagram stories.
They are quirky, fun, and work amazingly to convey the message. You can use fun elements like a countdown, filters, stickers, music, or GIFs to give behind the scenes, a special announcement, or simply for promotional purposes.
Last but not least, use Instagram as a medium to tell your users your brand’s story. The platform is majorly used by its users to unwind themselves and see something fun and interesting.
The same old boring posts can be quite mundane and not interest the audience. Instead, telling where and how you began your journey and the latest happenings in your office can tap into the interest of your Instagram followers and they will look forward to more from you!
And we have finally reached the conclusion of this blog and you are now fully aware of the top marketing tips from experts that have helped brands to grow their business like never before!
Leverage these tips and practices and you will be amazed at how the engagement and sales come in.