Social media is one of the most powerful tools at our disposal when it comes to increasing visibility, connecting with customers, and building your online presence. To maximize the effectiveness of these goals, more businesses are turning to social media management tools to fine-tune their digital strategies.
From analyzing content performance to scheduling posts to increasing meaningful engagement, there are a variety of platforms and software available to help ramp up your online presence.
Here’s our list of the top 5 social media management tools to help you streamline your brand’s social media marketing:
Hootsuite is one of the most popular social media management tools around and for good reason. Through the platform, you can plan, manage, and measure your performance for practically any social media channels, including Facebook, Instagram, Twitter, LinkedIn, and YouTube.
Any post created and scheduled from Hootsuite will be optimized for each channel giving your content greater reach and visibility.
Other features include analytics to review metrics and help you learn how your content affects your various accounts, audience listening and sentiment analysis, and the ability to collaborate with other users all in one place.
2. Sprout Social
Sprout Social is a dynamic all-in-one dashboard that connects, manages, and measures your social media performance in one platform.
The tool provides detailed analytics and reporting, such as trend analysis, message volume, and post-level engagement, and provides team collaboration with specific user roles.
Sprout Social offers services such as message approval, task assistant and more so you can handle all your customer inquiries in one place and remain organized.
Buffer is designed to help businesses easily plan, publish and analyze posts to their social media accounts. It integrates with several social networks, including Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
It will optimize and schedule your posts for optimal performance. Buffer is a great tool for businesses that want to keep track of their post performance, as the platform offers some great analytics so you can find out what’s and what’s not working, how much traffic you’re getting, and where that traffic is coming from.
AgoraPulse is an intuitive platform designed to help manage and measure every aspect of your social presence. It offers engagement tools and activity tracking to measure performance and offers analytics to measure and monitor your accounts.
It also has a team collaboration portal for users to approve content and monitor conversations. AgoraPulse also has tools for running social media contests, campaigns, and sweepstakes. This adds a fun element for interacting with your followers and increasing engagement.
Sendible is another top contender in the realm of social media management. Through the platform, you can organize all your social accounts, monitor brand mentions, and manage comments, messages, and calls-to-action with smart automation tools.
Sendible also offers powerful analytics so you can understand key insights of how your social media performance is impacting your overall online presence.
Tailwind is an intuitive platform specially designed for growing businesses and brands on Pinterest and Instagram. Its powerful suite of tools enables you to monitor your social media performance and maximize brand visibility.
Tailwind helps you manage scheduling and bulk upload posts, include features to detect the best times to post and optimize hashtags for maximum reach, plus research better content and sources of inspiration.
This platform also offers in-depth analytics and reporting so you can easily monitor and track the success of particular campaigns and posts.
Gaining visibility and staying connected with customers, followers, and influencers online is essential for businesses of all sizes to continue to grow and succeed. As the world continues to move more towards digital communication, it’s important to make sure your business has the right tools on hand to manage and measure your online presence.