Today, marketing tends to revolve mainly around digital and online strategies, with traditional, offline forms of marketing taking a back seat. However, that’s not to say that it’s not worth investing in offline marketing for your business. In fact, with so many companies now focusing strongly on digital marketing strategies, offline marketing can help your company to stand out by bringing something different to the table. Some popular forms of offline marketing include advertising in newspapers and magazines, displaying posters, handing out flyers and business cards, or giving out postcards. Whilst they’re all great ways to get the word out about your business, postcards have several benefits for businesses. These include:

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