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4 Ways to Ensure Your Event Is a Success
Thursday, 26 September 2019

 Whether you're staging a corporate event for marketing purposes or a social event for your family and friends, going the extra mile with your planning is essential if you want your attendees to have a memorable experience.You want to ensure that the people attending your marketing event leave with a better understanding of your company. That starts with providing a good first impression.A social event may have less measurable results, but that doesn't mean its success is any less important. Let's take a look at four ways you can ensure that your event is one that no one will forget.

Understand What You're Trying to Achieve

Knowing exactly why you're staging the event helps you to make critical planning decisions.

Do you want better brand awareness in a particular business niche? Do you want your guests to leave feeling like they're one of the family in your family-run business? Do you expect to generate or convert sales leads? These are all examples of goals you may have for your event.

When faced with catering, entertainment, and budgetary decisions, your choices should be driven by information rather than "what feels right". Your menu, activities, performers, and attendees should all drive you toward a specific objective.

Before reaching out to potential caterers and speakers, spend some time establishing the outcome you want from the event.

Choose the Right Venue

There's so much more to this tip than simply ensuring the space can accommodate the number of attendees.

The "tone" of your event is driven by your or your brand's personality as well as what you are trying to achieve. By choosing a venue with a visual style that complements your event's tone, you are taking a massive step towards creating an unforgettable experience for your guests.

In many cases, venues will have the option to include additional necessities like service staff and catering at a discounted rate.

Another factor is how your guests will get to the venue. Does it have a website with clear directions? Is there adequate parking for your number of guests? Is the venue a reasonable distance from guests likely to use a transport service like Uber or Lyft?

Your guests start "experiencing" the event not only once they are inside the venue. Always think about this when you select a venue. Convenience is extremely important to your attendees.

Delight Your Guests

Keeping your guests happy should be your primary concern. Catering, service, and venue quality definitely play an important role here. This tip, however, is specifically about audio, lighting, decor, speakers, and performing artists.

When choosing service providers to take care of these important aspects, make sure you're selecting those that have a reputation for professionalism. Take your time doing research. Look for testimonials and speak to other organizers in your network for recommendations.

If you're new to event organization, or you don't have time to do this research, it's always an option to get in touch with an event production company. These companies typically rely on a stable of quality creative talent with whom they have formed solid relationships.

Be Ready for the Unexpected

No matter how much planning goes into your event, it is a virtual certainty that something will need to change at the last minute.

By definition, an unexpected problem is one for which you can't plan, so it is extremely important that you, as the organizer, are personally available to face the problem and resolve it. Leave space in both your budget and your involvement in the proceedings so that you can think of and implement solutions as issues arise.

Bottom Line

Your company needs to do everything possible to get the greatest success from an event. Social or marketing, whatever the main focus, if you're professional and organized, you are sure to make a great impression on those around you.
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