In order to stay relevant, you have to be constantly innovating and adapting how you present yourself and your business. Don’t let your message be lost in a sea of outdated marketing techniques! Let’s explore five ideas to jumpstart your creativity, increase your brand awareness, and help your company stand out as modern, fresh, and appealing.

 

 

 

You are probably encouraging potential buyers to join your email list, a tried and true marketing technique to keep customers engaged with your content and coming back for more. While there’s nothing wrong with creating an effective email marketing campaign, let’s think outside the box.

 

Upgrade your blasts and beat customer email fatigue by using messenger marketing. Reaching out to your loyal customers through text messaging allows you to communicate concise information about product launches or storewide sales in a new and unexpected way.

 

 

Everyone loves a free gift! Consider using promotional products as an incentive for customers who engage with your content to take a step further. Offer custom promotional sunglasses when they sign up for a subscription this summer, or a branded tote when customers spend $100 or more online.

 

You can also use promotional products at events, speaking engagements, or giveaways on Instagram! There are countless ways to make these products fun and personal additions to your marketing arsenal.

 

 

Partnering with a charitable organization can help change the world while increasing your brand awareness. For example, think of TOMS founder Blake Mycoskie who committed to give one pair of shoes to someone in need with every purchase. Mycoskie created a phenomenon of encouraging brands to give back while increasing the visibility of the product and growing TOMS into a multimillion-dollar company. Consider partnering with a charity to give back to your community and feel good about your impact while further promoting your product.

 

 

Make a scene...literally! Stage a flashmob, an outdoor fitness challenge, or other similar creative spectacle and encourage others to take a video and share it online. Start a challenge for your followers on social media and encourage them to post pictures and videos with a relevant hashtag you create. Creating a splash like this in a public place will paint your brand as fun and engaging while getting the word out with creative, free advertising!

 

 

While a still image still has its place in advertising, try occasionally choosing a video over a photo when you’re trying to engage with potential customers online. For example, if you’re advertising on social media, the goal is to create content that will inspire consumers to stop scrolling and start engaging with what you have to offer. Studies show that consumers prefer a short video ad to a photo ad, and are much more likely to stop scrolling if your content contains a moving component.

 

 

No matter how seasoned you are or how established your brand is, we all need to refresh our approach from time to time. Whether you’re exploring different marketing techniques, creating brand awareness for a new company, or simply have a flair for the unexpected, there is a creative marketing idea out there for everyone.

 

As long as you stay true to yourself and your vision, the sky is the limit when it comes to boosting your brand awareness. Let these marketing ideas jumpstart your creativity and help you on your way to creating a fresh, future-focused brand.