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"A human being is part of a whole, called by us the Universe, a part limited in time and space. He experiences himself, his thoughts and feelings, as something separated from the rest a kind of optical delusion of his consciousness. This delusion is a kind of prison for us, restricting us to our personal desires and to affection for a few persons nearest us. Our task must be to free ourselves from this prison by widening our circles of compassion to embrace all living creatures and the whole of nature in its beauty."

Albert Einstein

5 Tips to Optimize Your Instagram Profile for Business
Sunday, 02 December 2018

Having an instagram account is not a 100% guarantee that whatever you post will reach the right audience and serve the intended purpose. For business purposes, the instagram account needs to be well optimized for maximum profits. Order, precision, neatness and simplicity have proven to the leading attributes of online business success. Successful online businesses on instagram have a unique style of posting. Most of them actually have employed a special marketing team to deal with the tasks professionally. The following tips will guide you to optimize your business instagram profile.

1. Instagram profile name

This is very crucial: you need to match the profile name to that of your business or brand. Failure to do this will lead to confusion and furthermore creating an impression that your business and the instagram account are entirely different. You cannot afford such confusion if you still want to remain in competition. With millions of instagram users, most common names have already been taken and this is the tricky part. Starting with your business or brand name and then adding some other details at the end is a common way to go around it. Consistency with brand or business names is very important when it comes to network creation.

2. Optimize your Bio

The best way to optimize your bio is turning it into “a call to action”. Just saying what you do is not enough to drive maximum traffic. Create unique and awesome hashtag and stick it. This will make people to familiarize with your brand whenever they come across the hash tag.
The URL field is very important for a business especially when you want to promote a campaign relevant to your business. A short and traceable link is always the way to go. To promote the link, you can caption your posts with words directing the people to it.

3. Emphasize on quality over quantity

The first impression determines whether a person will follow you or not. Converting an instagram follower into a customer is very easy hence it is very crucial to make the correct first impression. Conventionally, a potential customer or follower will first scroll through your recent posts and judge from that.
High quality posts that are relevant to your brand could be the key here. Make sure that your posts are top-quality without compromise. Stick to your signature style in terms of color blend, filters and design. Always keep in mind that the profile represents your business!

4. Interactive engagement

After gaining many followers on instagram or in other words potential customers, the question that follows is, “How do you keep them?” Don’t behave like a celebrity. This is your business platform where you need real money. Be active with your followers. Answer every question asked, respond to each query raised and always make your audience feel “at home”. Research has revealed that 75% of followers will keep being interested with a particular profile if the admin promptly and adequately responds to the followers. You can task a group of people with the responsibility of responding to the audience. It is necessary to avoid autoreply as it creates a “celebrity” impression. Make your response as personalized as possible.

5. Schedule your posts to gain followers

Instagram, unlike other social media platforms works well with few optimized posts. Over-posting on instagram doesn’t create traffic. In fact, chances are that you might even lose some followers if you over post. The most successful instagram business profiles and other profiles have a common trend of posting about 5 times a week. The breakthrough lies in consistency. After your photos have been taken and edited, the next thing is to schedule them to be posted at the best times for engagement. Peak time varies day by day hence a third party analytical tool might be necessary e.g. Hootsuite.

The most important thing here is to always keep in mind that the instagram profile represents your brand or business and what it stands for. Whenever you are posting or respond to questions and queries, make sure that you keep your brand’s reputation safe. Be wise and always adaptable to future changes in online marketing trends.
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