How Cart Captioning Helps Increase Diversity in Business
Friday, 15 May 2020

 If you want to find out how cart captioning could help your company to be way more diverse, then you can find out everything you need to know, right here.

 More Accessibility

Did you know that over 5% of the population in the world suffer from some kind of hearing loss? Video content is now becoming more popular by the year but if you do not have captions on your side then you may not be reaching your full audience. Once you are able to caption your videos you then need to make sure that you are consistent where possible. You need to make sure that you carry on meeting the expectations of your audience because if you don’t then they may stop coming back to your site.

Search Engine Indexing

Googlebot is the name of Google’s spider and this is used to crawl any pages that you have. Your pages have the potential to climb to the top of the search engine results and this happens through Googlebot’s understanding of your content and its value. Googlebot can extract data from what your web page is about but it can only extract a small amount of data from your audio or your video files. If you want to do everything you can to help Googlebot then cart captions will add a readable text to your video files.  The text file is relevant and valuable to your audience too, so it can work wonders for your overall level of diversity.

Increased Engagement

Even if you have video content that is relevant and valuable to your audience overall, they might not stick around long enough to find out. If you have closed captions then you can help your audience to make the most out of your content and you can also make it much easier to comprehend. This will help your audience if they have a hearing disability and it will also help them to watch videos when they are commuting on a crowded train or even a bus. 

Derivative Content

If you are able to caption any live videos or even pre-recorded ones, then you will certainly be able to give your audience a much different way to consume your content overall. A transcript of an educational video, that provides statistics, key takeaways or quotes will make your entire video much easier to understand and you may even find that longer transcripts can then be broken down to provide even more depth and understanding. Some people would much rather read an article when compared to watching a video, so if you are able to provide this option then you may find that you are able to get a way better result overall.

Clarification

Live captioning can help more than just those who are hard of hearing. It can also help people who happen to be attending your event or your business if they speak a second language. They will understand what you are saying much more if you happen to include closed captioning and this will really work in your favour. Events can be noisy too- in fact, sometimes they can be crowded and downright distracting. Every word is not easily heard as it would be if you played the video in a quiet room. The great thing about closed captioning is that it gives people the chance to stay focused and it also helps them to concentrate on every single word you are saying.

Accents

Another great benefit of closed captioning is that they can help you to determine what someone is saying if they have an accent. If someone has a very thick accent then this can make it very difficult for someone else to understand them, creating a barrier in the workplace. With closed captioning on your video products, you don’t have to worry about this at all. In fact, you may even find that you are able to provide everyone with a much clearer line of communication through video content and this can help everyone at your workplace.

Of course, closed captioning on video content really is unbelievable and it can help your entire business to thrive. If you have never looked into CART captioning before then now is the time for you to change that. After all, there are so many benefits to take advantage of and you would be surprised at how much it could help you to increase the amount of communication that you have in your company overall.
 
 
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Quotation

"Be who you are and say what you feel, because those who mind don't matter and those who matter don't mind." 

Dr. Seuss
 

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