
Categories
Popular Articles
- Top 20 Most Famous Love Stories in History and Literature
- Use Words Powerfully - 101 Positively Powerful Words
- Top 20 Most Romantic Movies Ever!
- 20 Crazy Things We All Do
- Great People Sleep Less?
- 33 Interesting Facts about Famous People
- Some of the Funniest Exam Answers: Stuff You Wish You Could Have Written
- Top 50 Most Beautiful Women in Hollywood
- 10 Amazing Facts about Love
- The World’s Most Mysterious Places: Can We Explain Everything?
- Importance of Social Media Contests for Business
- Instagram Likes: the Main How’s and Why’s That You Need to Know Before Buying Them
- How to Improve Your Customer Relationships with Data Analytics
- 4 Tips to Bring in More Customers for Your Heating Business
- Social Media Aggregators - What is it? and Why So Useful?
- GetInsta, The Authentic Way To Get Free Instagram Followers and Likes
- 4 Tips for Growing Your Startup's Customer Base
- How Twitter Poll Votes Decisions Can be Effective?
- 7 Digital Marketing Services Every Business Needs
- How Can You Create a Strategic Internet Marketing Plan?

How The Customer Is Becoming More Powerful Than Ever |
Friday, 29 January 2021 | |
Once upon a time, the customer was always right. Somewhere along the way, though, that message got a little lost and standards of customer service began to slip. Today, the customer has started to demand better and businesses had better take heed. We now live in a world where, when a customer is considering parting with their cash, they demand instant answers, impeccable service, and delivery on a business’s promises. Fall short, and they will move on to the next business that can provide all of those things. Taking the power backIt used to be that when a business had a monopoly in their area or held the majority of the market share in a particular product or service, they didn’t need to concern themselves so much with keeping the customers happy. Where else were they going to go if they needed what their business offered?
Now, finding another company that sells the same products or provides the same service is but a mouse-click away. Choices have opened up for customers, and they know it. Businesses upset them at their peril because once they find a business that offers the user experience they are looking for, they will stick with them.
Customers also have the option to make their bad experience with a business go public very quickly and very easily through online reviews and even the company’s own social media channels. Messing up with one customer could very likely mean losing more than just their custom.
Better businessesAll of this puts customers back in control, meaning businesses are doing all they can to offer the best possible customer experience (CX).
A priority is to clearly set out what to expect, such as product quality, expected delivery times, returns policy, and how you can get in touch.
Customer services are getting better, using artificial intelligence to provide answers instantly and streamline systems so if you do need to speak to someone, you get dealt with promptly.
Collecting information such as customer feedback, product reviews, and shopping habits are all becoming increasingly important. By reviewing what is and isn’t working, businesses can further improve their services. Companies such as happitu have developed software to record CX insights, making it easier for businesses to collate and analyze this data.
Offering a personalized service is another way businesses are trying to keep customers happy too. This builds a relationship and over time builds trust and loyalty. Think of it like the hair salon you have gone to for years – you get greeted by name at the door, they know you and your style, so when you are in the mood for a change, they can make suggestions to suit you. If you’re a regular, you might even get rewards and special treatment.
In some ways, businesses might feel like it just got even harder to get customers to part with their hard-earned cash, but with improved customer service, perhaps it actually just got easier?
|
< Prev | Next > |
---|
Quotation
"If you're respectful by habit, constantly honoring the worthy, four things increase: long life, beauty, happiness, strength." Buddha
|
Latest Articles
- How to Instantly Recover from Stress
- Study Abroad: See the World and Open Your Mind
- The Many Benefits of Gummy Bear Implants
- Three Great Ways to Protect Your Oral Health
- How to Ensure Your Future is Bright as You Get Older
- When Should You Consider a Move to Assisted Living?
- 3 Myths About Digital Art Debunked
- How to Modernize Your Industrial Business
- The Latest Scuba Diving Accessories for Your Undersea Adventure
- What Should You Understand Before Opting for Financial Services Auditing Franchises?
- Ways to Make Your Small Bedroom Seem Bigger
- What Is the Significance of Using the Ajio Offers and Ajio Coupon Upon Products on Sale?
- Iron Capsules: Recommended Intake & Benefits
- What Are the Best Gifts To Buy This Year?
- A Guide for How to Choose Homeowner's Insurance