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Why Postcards are a Great Form of Offline Marketing
Saturday, 24 March 2018

Today, marketing tends to revolve mainly around digital and online strategies, with traditional, offline forms of marketing taking a back seat. However, that’s not to say that it’s not worth investing in offline marketing for your business. In fact, with so many companies now focusing strongly on digital marketing strategies, offline marketing can help your company to stand out by bringing something different to the table. Some popular forms of offline marketing include advertising in newspapers and magazines, displaying posters, handing out flyers and business cards, or giving out postcards. Whilst they’re all great ways to get the word out about your business, postcards have several benefits for businesses. These include:

1. They’re Affordable:

One of the best things about using postcards as an offline marketing method is that they’re affordable for any business owner, no matter the size or turnover of your company. Even the smallest of businesses can use 4x6 postcards to spread the word about their brand and make a good impression on their target audience. Thanks to online printing services, it’s now easier and cheaper than ever before to design and order marketing postcards in bulk.

2. Tracking Results is Easy:

Using postcards is a great choice if you want to see just how effective the marketing strategies you’re using actually are. When you use postcards for marketing, you can easily see how many people you’re reaching by asking your customers to bring the card into store for a discount or print promotional codes on the cards that can be used for money off online.

3. They’re Highly Versatile:

Another reason to consider using postcards as a method of marketing for your business is that they’re a very versatile strategy. Postcards can be used to advertise your business to single prospective customers or remind your existing customers of the products and services that you offer. They can be sent through the mail, included with purchases, or handed out to the general public.

4. Testing Offers is Easy:

Postcards are one of the best ways to test deals and offers with your customers; all you’ll need to do is send your cards to a small selection of people and track how they respond. If they appear to be going down well and you’re happy with the results you’re getting, simply print more and send them to a bigger target group.

5. They’re Great for Strengthening Your Brand:

The right marketing strategy using postcards can strengthen your brand in ways that the majority of marketing materials and strategies cannot. Starting and sticking with a regular postcard mailing program can be a great way to make your brand stand out from the crowd and gain a good reputation, particularly if the postcards that you send always tend to offer your customers exclusive deals and voucher codes!

When it comes to offline marketing, postcards are one of the easiest, cheapest and most versatile options to consider. They can be used to promote deals and offers, encourage customer loyalty, or keep your customer base informed on the latest developments from your brand.


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