Creativity is the engine that drives design. But it’s not all the time you get to think of something new and exciting. Especially these days when everything seemed to have been thought of. It’s hard to please everyone, considering 59% of consumers expect a beautiful website design.
But don’t lose hope! The key to staying creative is recognizing where your inspiration is coming from. And it includes ways in which web design companies deliver ingenious website design.
Web designers know that the look and feel of a website reflects a company’s brand image. That’s because brand recognition is now more relevant than ever. A creative website design helps you stand out, generating momentum for your brand. Before we show website design ideas, let’s see what the best website designs have in common.
Have you ever seen websites with a clean, light, and intuitive feel to them? You know, the ones that tell you exactly what it is about instead of having to hunt around. That’s exactly the kind of website everyone enjoys visiting.
But aside from the aesthetics, your website design should:
- Attract the right type of user. Your website design must give a satisfying, distinctive experience. Make sure your language and visuals are appealing to them.
- Keep user experience in mind. Relationship building and communicating values are important in website design. A balance of website design elements helps you attract and hold visitors’ interest.
- Convey the brand’s identity. Your website design should clearly communicate what your brand and values are about. It should help your visitors understand who you are and what you do in only a few seconds.
When a user sees your website, you have approximately 0.05 seconds to make an impression. That means your website needs to be eye-catching, appealing, and efficient. Otherwise, you’ll be losing a lot of visitors and reduce your conversion rates. Effective website design has become important for profitability and engagement.
That is why you should get the expertise of a web design company in New York. A web design and development agency in NYC can help you increase profitability and reach a larger audience. They also provide professional website design and support from beginning to end.
Web design companies have the technical know-how and expertise through their web designers. Besides, they enhance the customer experience throughout the purchasing process. They also link your website to other forms of online marketing.
Website designing for your business can be challenging indeed. But the stakes are even higher because it’s your online storefront. With the help of a top web design company, you can ace these challenges. So if you want people to stick around, then don’t make them feel like it’s some brick-and-mortar store.
Creative website design is what makes visitors keep coming back to your site again and again. But, creating an eye-catching website is not an easy task. So, to stand out from the competition, you need to approach website design in a different light. Read on for some creative ideas that will take your website design from ho-hum to wow!
1. Change up Your Color Scheme
Color can elicit different emotions and moods. With the right color scheme, you can create a specific tone for your website design. Web designers can help you choose colors appropriate for your brand.
Additionally, color is not only a website design trend; it’s a powerful marketing tool. In fact, color schemes in a website design appeal to 39% of consumers. This shows that your website design colors should reflect your brand’s personality.
Custom web designs must be memorable to entice visitors back. After all, most of them won’t buy or make other significant conversions on their initial visit. So, customers must recall your business for them to return and execute those steps.
2. Incorporate a Touch of Animation
Businesses spend a considerable amount of time creating engaging visuals. But the web is full of static images and still advertisements. Website design trends show us that animations can have a great impact on user experience. Visitors crave a more interesting and interactive website design.
You can use animation on your website in different ways. For example, you can use it to create effects with imagery or product functionality. It can also be as simple as a slider that offers a visual experience.
Animations can also help create smooth and seamless navigation. Web designers use it to guide users through a process or to let them know that they clicked the correct button.
But this is only effective if you have the right amount of animation on your website you should know when to use animations and how big they should be. Ask for help from professionals if you’re not sure what kind and how many animations your website needs.
Remember that animations take a lot of time to load. You can’t risk having your webpage load for more than 3 seconds. Otherwise, you’ll be losing visitors instead of gaining some.
3. Try Parallax Scrolling
Traditional websites are static. But website designers have found ways to incorporate movement into their layouts. One such technique is parallax scrolling. The technique creates a 2D effect by layering many images on top of one another.
Parallax scrolling is most often seen as a transition between two different images. When website designers use it, they create an image broken up into smaller images. Parallax scrolling makes users feel as if they are part of the website. It creates a more interactive experience while keeping the images sharp and clear.
4. Use Illustrations to Tell a Story
People will visit your website to look not just for your products. They also want to know how their lives will change after using your product. They want stories, and you should provide them with great ones. The best way of telling them stories is through illustrations.
Visual content has become a significant part of marketing strategies. Illustrations can bring out the best in your website design. In fact, 83% of mobile phone users who shop online rely on product images to guide their choices. Consider the three-quarters of customers you would lose without product photos.
5. Create Video Backgrounds
More businesses have turned to video backgrounds. And it makes sense since videos are great tools for catching anyone else’s attention. Plus, incorporating videos on your website is a creative way of giving your viewers more information. So, instead of presenting them with text-based information about your company, why not make a video out of it?
6. Mix and Match Different Fonts
If you have too much information, you’ll end up with a cluttered-looking website design. A clean, simple website design is important for online businesses. And each website has its own style and personality.
Make your website design outstanding by mixing and matching different fonts. You can use one font for the text of your website and another for the title. It can draw more attention to important parts of your website. This also helps you get your message across more.
7. Involve Gamification
Games are an enjoyable way to challenge the mind. Website designers can use gamification by including game features in non-gaming contexts. It includes leaderboards and badges.
Gamification gives website designers the power to drive user emotions. Website designers do so by tapping into users’ innate incentives. It gives users motivation to return for more and fosters loyalty. And this increases the likelihood that a product will succeed.
Always keep in mind that it’s your business you’ll be designing for. Your mission is to make that customer connect with your brand and show them how you could be of help to them. If you can make that connection, then visitors will remember you. And that’s because they have an engaging experience with your website design.
When it comes to website design, it’s easy to focus on only what looks good. But there’s no reason for you to jump ship and go rogue. Creativity and function can coexist.
A professional web design agency can help you create any type of website you want. This gives you the competitive edge that so many others lack. Website design services can be great for anyone. And that’s without the headache of doing all the work yourself.