5 Reasons Why Your Business Needs a TikTok Account
Friday, 07 May 2021

TikTok has taken the world by storm. It has millions of users, making it the ideal platform to showcase your business products and services. If you've never thought about creating a business TikTok account, now is the time.

If your company has a TikTok account, your content will be displayed to people who enjoy your industry. It is important to have a high follower count for your videos to be viewed. You can build up your number of followers organically, however, it is possible to buy Tiktok followers if you want to boost your viewership even quicker.
 
Here are five reasons why your business should join TikTok.
 
 

1. Connect With a Younger Generation

 
TikTok is known for being an app for young kids, but not as young as you may think. Generation Z makes up the 10-24 year olds and about 64% of the users on TikTok. If your business is looking to appeal to the next generation of shoppers, it is important to target this demographic now.
 
Generation Z is leading the pack on what is trending on TikTok. If you appeal to this demographic on TikTok, then your content could get pushed out to more viewers. This age group could be vital to the success of your videos.
 

2. Easily Showcase Your Product or Service

 
If you are trying to sell clothes, makeup, toys, or food, it is important to make videos about your product. Show consumers why they should buy it. With TikTok, you can make multiple videos or series on how to use a product, a day in the life using the product, or why you need to own this product. People can follow your company's page to scroll through to find out more about what you are selling.
 

3. Capture People's Attention

 
Videos grab people's attention. Unlike YouTube, TikTok has found a way to create mini-stories using short-form storytelling. You can film a video up to 15 seconds or one minute. Videos with a strong hook will keep people engaged. Stories can allow you to capture people's attention, and leave them wanting to find out more about your business.
 

4. Compete Against Similar Businesses

 
Many companies have discovered TikTok is another way to market and advertise to reach new people. If other companies in your industry are already creating TikToks, it may be time to step up your game to catch up to them. And, if other companies in your industry have not started, this is the perfect opportunity to get ahead of the curve and grab those followers' attention first.
 

5. Turn New Followers into Potential Customers

 
Facebook, Instagram, and YouTube advertisements have been popular places to create content. However, TikTok has so many more people that could view your videos. TikTok has 800 million active followers that engage on posts. Your company could gain followers from viewers stopping on your page to learn more.
 
These followers could become loyal customers to your product or service. They could let their friends know by word of mouth, or even share your videos in the app with friends. High share rates and comments help to boost your videos to more people across TikTok's platform.
 

Conclusion

 
TikTok has a very youthful energy and high engagement rate that can help grow a business. With all of TikTok's users, it's likely you'll turn quite a few of them into loyal customers. TikTok is a new and exciting way to have the best opportunity to get your company or product seen by new people.
 
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