The Importance Of EAT For Your Website’s Visibility
Friday, 18 June 2021

One of the best ways to increase your ranking in search engines such as Google is by increasing your EAT score and building up a level of trust. The acronym EAT stands for Expertise, Authority, and Trust. By building on these foundations, you can increase the visibility of your website and help to increase your overall rankings. If you are new to the world of SEO, below is a breakdown of what you need to do to improve your EAT score and make your website the authority in your industry.

Expertise

 
Whether you are doing the SEO on your website in-house or hiring one of those search engine optimisation companies Brisbane or your local area has, you will want to show users you are an expert in your industry. Users want to visit websites with in-depth expertise in their industry and have all the information a user may require when searching for your products or services. The tone of your content should come across as authoritative and with a deep understanding of the user's pain points, addressing those issues and offering solutions. When you appear as an expert in your field or industry, it can significantly impact how users see and interact with your site and increase your online presence.
 

Authority

 
The authority your website has is like your business credentials. You need to show users why you are a trusted source of information in your industry. You can show your authority in the content you produce for your website and its usability, ensuring your site is simple to navigate and answers all the questions a user may have. Authority can take time to build up, so you need to be patient and continue creating high-quality content for your site and blog and show the users your in-depth knowledge of your industry. With a bit of hard work, dedication, and perseverance, you can build your level of authority and reap the benefits of appearing higher in the rankings and see more visitors to your site than before.
 

Trust

 
Trust takes time to build in any relationship, and it is the same with your website users, Google, and other search engines. You need to develop a level of trust that your site is trustworthy, and users can trust the answers your site provides for the questions they have. If you over-hype your products or services or use clickbait to attract users, people will pick up on this and trust your site less, and so will Google. The best way to build up your trust levels is to answer the pain points users have. Ensure your website is easy to navigate and produce the highest quality content for your site.
 
It can take a while before you see the benefit of the work you do. However, once you have built up your EAT score in the eyes of the search engines and the users, it can significantly improve your traffic and sales of your website. If you are working on the marketing of your website, ensure you incorporate EAT into your strategy, and you can help make your company the industry leader with the authority you and your site have.
 
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