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Tips for Starting a Clothing Line
Thursday, 04 January 2018

Starting your own clothing line may seem a little far fetched, however with a little focus is very much a possibility. Here’s how to do so.


1. Do Some Research

You should become knowledgeable about the entire industry revolved around clothing before you start. Have a clear understanding of how the business operates. Read about various brands that see success and come up with a strategy that is similar.
2. Have a plan
Prior to the time that you begin, have a plan in place that outlines what you are going to do. Various options can be decided in advance, such as the type of shirts that are going to be sold, identifying the target market and deciding if you're going to reach out to an online audience or if you will be selling in local shops. Your marketing strategy should also be planned out and it may involve both free and paid forms of advertising. In essence, you want to get your brand in front of as many people as possible that are within the target market. A business plan should be formulated and used as a guideline throughout the operating process. Some of the factors to include in the business plan are your values, objectives, and mission. You should also have your long-term goals outlined.
3. Understand the Competition
Other clothing labels should be followed carefully so you know the competition. If you are making humorous T-shirts, for example, then look at other companies that are doing the same thing. Follow everything about their business model, including the price, variety and the way that they promote their products. It can help to produce some ideas for your own marketing strategy. It is easy to spoil the competition today, thanks to competitor blogs and following them through their newsletter. This information can really make a difference.

4. Consider what your audience wants
It may seem obvious to create products that people are interested in buying but many T-shirt companies fall short in this regard. Your T-shirt quality should be tested by asking for opinions from other people, especially those that fall within your target market.
5. Understanding finances
Now that you have a general idea of the direction of your business, it's time to learn about the overall cost. Producing and taking T-shirts to market can be expensive so it is important to track everything. Screenprinting quotes can be obtained from a number of printers and compared to find which is the best, although you would not want to sacrifice quality. You also need to consider the cost of paying tagging, labeling, bagging and other finishing touches that will make a difference.
6. Get ready to promote
You need to look into the methods to spread the word about the brand to anyone who may be interested. The strategy could include a press release, pay per click advertising, blogging and even social media. Some companies make T-shirts with their logos and give them away. Using promotional items and other guerrilla tactics can also impact the growth of your business significantly. When doing so, however, don't go the cheapest route. It is necessary to spend money if you want to make money and it is better for you to learn this early. If you want to make money, you need to spend it on sponsorships, advertising and other forms of marketing. Even if you are starting a business on a tight budget, you can still look to smart methods of marketing and some free promotions as well.
7. Look for partners
You may start out working by yourself but finding partners can help to expand your brand and the potential reach to the entire audience. Partners should work within the company but there may be other businesses on the outside that can work with you and help you in a number of ways. Also, try and ensure when you start hiring outside people you are getting the best. This blog from Four Seasons is comprehensive.

8. Be goal conscious
Ask yourself questions such as, how many T-shirts do you plan on selling this week or this year. When you first start out in business, you may not really care or you may not know but don't be afraid to set a goal and try to obtain it. When you have goals that push you towards success, it can really have a significant impact on the business. When you set a goal, do it with the full understanding that you are going to reach the goal and achieve your dreams. Remember the law of attraction, if you know it is within reach, it is possible to reach it. Make the decision that from now on, you will sell a certain number of T-shirts weekly and believe that you are going to do so. If you are trying to work without goals, you will likely have a lot of T-shirts in stock and you will be too afraid to sell them.
9. Don't give up because you are not seeing sales come in on your first day. That is a sure way to failure. Look to improvements within your strategy, design and work habits. When you are just starting out, you will have a steep learning curve but the axiom still stands, winners don't quit and quitters will never win. Continue to remind yourself of where you want to be in just a few years and stick with your business plan. Promote your business continually, brand it in the mind of others and consider how you can stay on top of the competition with an edge that will take your business to the next level.

10. Enjoy your business
If you're only trying to make quick money, you are likely to fail and that is true of any type of business. When you are in love with what you do and do it with passion, it is going to show in every aspect of your working life. When you make things fun, you make them productive. Just make sure that you don't take things too far but, then again, go ahead and go for it.
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