How Can SEO And PPC Work Together To Achieve Better Exposure On SERP Results And Improve Lead Generation?
While both SEO (Search Engine Optimisation) and PPC (Pay Per Click) are inbound marketing strategies, geared towards lead generation, they work in very different ways. Sometimes, they are considered alternatives that marketers choose for clients, based on allocated campaign budget and project time sensitivity. However, if combined in a cohesive and coherent way, the two…