When you plan and organize your follow-up properly, you can make the most of your time at a tradeshow. Attending a tradeshow serves as a means of brand building, product awareness, and making valuable contacts with existing and potential customers.
It is imperative that you engage individuals in conversation during your trade show display to achieve these results. Trade shows are known for their giveaways, contests, and freebies. Hence, you must stand out by doing above and beyond what your competitors are doing on the trade show floor with your trade show display.
You can capture contact information about guests at your trade show display and introduce them to your product or service once they are attracted to the display. Taking the following steps will help your tradeshow displays attract as many attendees as possible.
1. Display tables that stand out
Be sure to get a tablecloth that complements your team’s image and color scheme (without being too overwhelming) if the trade show display table you have does not have one.
You should bring either your own tablecloth or a runner to add depth to the table (i.e., a table runner).
2. Make use of a presentation board
Set up a stand-alone presentation board if you have the space available during your trade show. You can display the benefits of using your services on the board. Don’t be afraid to be creative. When possible, include pictures and be sure the logo of your company stands out.
3. Put color in it
You can simply not attend a trade show if the attendees cannot see your display. Trade show displays should be located in a prominent place, easy to see, and clearly identified. Displays and brochures at trade shows make a profound statement about the quality of your products or services, so do not cheap out on graphics or design features.
Quality is evident to trade show attendees. Displaying your commitment to quality and service with high-quality trade show displays will establish your company as a quality one.
4. Draw attention with video or slide shows
Your booth TVs should show a video or slideshow presentation. For trade shows, flat screens can be mounted on stands and racks. Equipment like this can be rented or borrowed if you do not have it. You will attract the attention of your visitors with this engaging visual.
A final word of advice
Make sure you arrange your exhibit in your office a few days prior to the event. To make the setup easier, take photos. Time and stress are saved, and the process is simplified.
Make the tradeshow more appealing to potential customers by hosting a contest. The manner in which you greet and interact with them once they arrive will make them aware that you are the company they would like to keep. Use programs to save photos and notes.
This post is intended to be helpful and give you some ideas you can use. Leave a comment if you’d like to share what works for you.