Customer satisfaction is key to sustainability in the retail industry. With customer satisfaction falling in the retail sector, making sweeping changes in your stores is important.
Brian Tracy said,” Your Company’s Most Valuable Asset Is How It Is Known To Its Customers”, and he pretty much summed up the focal point of retail houses. Their customers. Having a satisfied base of customers makes a lot of difference in how the potential customers perceive the brand.
This is because it enhances customer loyalty and makes them want to come back to you for more. But if you have been looking for ways in which you can enhance your customer’s satisfaction and take your business to another level, keep reading until it’s a wrap!
Studies from a Harvard professor show that shoppers are 95% of the time but not rational because of some other emotional reason. And it is only after they have purchases that they want to satisfy their purchase with logic.
This justification will get eliminated in the first place if customer satisfaction is provided for by showcasing them testimonials and social proof of past buyers’ purchases.
Showcasing a social wall on digital signage is a smart strategy to enhance customer experience. This is because the social wall is an aggregation of the content generated on social media platforms, which can potentially attract the attention of store visitors.
You can create and display a social wall anywhere on any screen by leveraging social media aggregators. When visitors get featured on the digital screens set up in the store, they will further be motivated to create and share content on social media. Also, other visitors will be tempted to do the same. Thus, majorly improving the customer experience and satisfaction.
Digital screens are seemingly the best investment that businesses are making across industries to upscale their business.
Digital displays can easily fetch the attention of the visitors, keep them informed about the store’s happenings like any upcoming offers, hashtag campaigns, running contests, etc. Showcasing customer information, details about the staff and the store, and keeping the visitors engaged and hooked to the kind of content displayed on the screen.
Alternatively, stores can use digital screens to ease communication between the working staff while ensuring a smooth flow of positivity and creativity.
Feedbacks shared by the customers are more important than you can probably fathom, as it helps you develop your brand better, build brand advocacy, know the customers’ requirements, and better provide what they seek.
All this, in totality, helps enhance the brand user relationship, which is an important part of customer satisfaction.
Running contests on social media is a great way to win the attention of the buyers as most of your shoppers have their presence on social media. Run hashtag contests, campaigns, and quizzes to capture the attention of your audience and effectively spread the word about your brand to a wider set of audiences.
Further, this helps boost the social standing of the brand and the overall outlook of the brand.
Displaying content generated via social media on the brand’s website is yet another impactful strategy to enhance customer satisfaction.
When new visitors come across your website and see the user-generated content, they will get motivated to know more about your brand. They might place an order and be inspired to use your brand exclusive hashtag to create and share content on social media channels to get featured on your website.
Customers seek out personalized experiences more than ever! On the one hand, you want your customers’ experience to be consistent, and after all, your brand is made out of these experiences.
But, you want to also come up with ways in which you can customize the customer experience. Add a personalized gift card mentioning their name, or an exclusive discount code inspiring them to shop again with your brand, or maybe a greeting card thanking them for choosing you.
Suppose your shoppers have to stand in long queues. In that case, you must thrive on taking care of their entertainment, Showcasing memes, playing music, motivational quotes, or any TV series on digital signage displays to keep them engaged and potentially reduce their perceived waiting time.
The retail industry is only getting more and more competitive each day, making it difficult for the brands to stand out.
Leverage this blog to enhance customer experience and induce them to stay with you as long as they might!