Trends change every week, the public wants a new attire to don. Something edgy. Chic. Stylish. All to make themselves look comfortable & feel satisfied and, of course, upload a sassy picture all over social media. But how will this work out in the long run? For the business and also for the overall environment!
Did you know that the fashion industry alone is responsible for 20% of the world’s water pollution? And also, it emits 10% of the world’s carbon emissions. That is a massive carbon footprint, which, if not maintained by now, will cause severe damage to the point of no return. The fashion businesses, big or small, independent or corporations, need to take some additional steps to reduce their footprints on the environment.
What steps could I really take when I’m just a tiny drop in the ocean?
Valid question. The large corporations are doing their part or pretending to do so, it doesn’t matter as long as you take your part of the responsibility. You can save tons of time, energy and money just by following simple steps.
Be Conscious
Fast fashion is easy to get and has a wide variety of options to choose from. However, due to the mass awareness amongst the public regarding the hazardous consequences, many are preferring to go natural and support local businesses.
Find your local textile businesses and collaborate with them to create economical and sustainable fashion. While you create your pieces, do let the audience know about its life cycle and how long it usually lasts. It will formulate an understanding with your audience about the fast fashion differences.
Go Digital
Going online is the simplest and easiest thing you can plan with your business. Thanks to the pandemic, the world has gone virtual. So implementing your business strategies online is a smart move.
Use social media to your advantage. Create your business’s page on all the platforms. Understand how the algorithms work and upload the content accordingly. Make sure that the information you share is knowledgeable. Create the content in a fun manner, like making any dance videos or trending videos so it reaches the maximum number of viewers.
Email Marketing
As underrated it is considered, email marketing fetches you the highest returns than any other means of marketing. Communicating through email is like talking in person to the masses all at the same time! Creating a personalised message will give you a better open rate and responses.
But how to find the contacts? Simple. Use an email search tool such as GetEmail.io to help you with as many contacts as possible. This tool can search email addresses in just a matter of seconds. Its massive database is powered by artificial intelligence that also comes with a chrome extension to your Linkedin account. Hence, it becomes simple for you to search the contacts through the professional media platform.
Conclusion
A lot of people worry about clothing pricing because they assume that sustainable fashion is costlier than others. Use their benefit of the doubt to your advantage and create awareness amongst the public about how much they are actually wasting money in the name of fast fashion.
Sustainability is a slow and usually tiring method. However, these are just the tiny conscious steps we need to take for the betterment of the environment as well as the future generations.
