Winter is a difficult time to navigate when you are a business. Not only is the weather cold, but you also have Christmas and Thanksgiving, which means that competition between businesses gets super tough as people spend their money on gifts. Here is some of the best winter marketing advice, from helping you with custom swag, color schemes to help your sales increase, and timing when it comes to tackling the festivities that the winter season brings your way.
1. Custom swag can be great for your employees or your clients
Giving out season-related swag can be great. Giving out water bottles in summer, or promotional beanies in winter can be a great way to entice your customers, and make sure that your swag items are worn. Swag is great for getting free advertising and can be a good way to get the word out about a business. It can be a good way to help build brand identity and association and have the name of your business shared between friends. It can also be great for your employees, as then they won’t be out in the cold feeling the cold, they’ll be wrapped up in a different kind of uniform that will keep them warm.
2. Make your marketing schemes feel friendly and hospitable
This can be a great way to help your business get a little extra in the way of clients. Even if you don’t directly do a Christmas or Thanksgiving sale or event, if you match its warm and homely color scheme, you are still going to turn some heads. It can be a great way to help your business feel friendly, therefore your clients will feel relaxed and well looked after, as well as having their needs met by your business.
3. Time your sales and releases well in accordance with celebrations
This is exceptionally important. Not only because of the fact that people will spend all of their money on Black Friday and Thanksgiving but also every single other company will be doing their advent and Christmas sales. A good idea is to have a sale after Christmas, or around November time to try and catch the early buyers. This can be a good idea if the region that your business is in covers hardcore Christmas celebrators, as then you can catch them early.
To wrap things up
Winter is a difficult time to navigate, especially if you are a business. You need to make sure that your product appeals to your customer during a tight squeeze to get your products out of the door, as well as making sure that you outdo all of your competition. You can do this by making sure that you invest in custom swag for promotions, helping your marketing strategy, and by making sure that you time your sales and product releases well and effectively. There are a lot of helpful tips that can help you and your business through the difficult winter months, before and after the big jolly festivals.
