Text to speech generators are helpful tools for internet users that enable the consumption of typed content aurally. This technology is viewed as an enabler for many, as over 8 million people worldwide live with some form of vision impairment, making it challenging for them to read websites efficiently.
With that said, almost 95% of the top-ranking one million websites on the internet today fail to offer full accessibility. The gap between user needs and website status is unbelievable despite the existence of enabling, encouraging tools like TTS.
Thankfully, many brands are waking up to the accessibility challenge and leveraging modern technology (like artificial intelligence and machine learning) to augment their text to speech generators with more capabilities. Let us now explore a few more reasons to have a TTS module for your website.
Multilingual Rendering
The internet has melted away the geographical boundaries like nothing else. Conversely, it has also put pressure on websites to cater to a new audience that communicates in several different languages.
To help achieve accessibility at scale, polyglot text to speech generators are being deployed extensively to aurally deliver the typed content in a native/local language to the consumer.
The Inclusivity Revolution
With the advent of technology, certain types of bodily impairment aren’t viewed as handicaps anymore.
For example, in America, 62% of people with disabilities own a personal computer/laptop. They are actively looking to learn to live independently, and your website could aid their endeavor by reinforcing your digital consumer touchpoints with inclusive technology.
TTS is one such implement that would help those with vision or motor impairment to use your website (through voice controls and hearing) and glean from it.
New Avenue of Web Traffic
While regularly uploading quality content to your website is imperative for good SEO, there is a whole new trend in blogging today: podcasts.
The podcast industry is projected to reach $94.88 billion by 2028. Additionally, the viewer base would go up to 424.2 million listeners by the end of 2022.
Keeping this in mind, deploying a TTS tool to convert your typed content into an audible blog can help you tap into this new audience that prefers listening rather than reading.
Assisting the Seniors
Businesses like dental product manufacturers and hearing aid manufacturers have a very niche target audience. Most of their customers are seniors, which makes it highly likely that the typed website content is difficult for them to read.
Text to speech generators can make their lives easier when they can just listen to the product descriptions that you upload on your website instead of reading them.
Many modernized websites provide digital voice assistants as well to elevate this experience even higher.
Being Different
As highlighted earlier, not many websites offer TTS today – which would make your website among the select few that do. This factor is bound to set your brand apart in an endless sea of competitors.
Wrapping Up
Text to speech is rapidly becoming necessary today, not just as an assistive tool but also as an enabler for a huge chunk of the population that is too busy to read.
Listening makes things easier for people and lets them multitask, which is a great advantage in the competition of gaining and retaining customers.
