So, you’ve got an idea for a clothing line? You may even have a whole book of amazing sketches or have created a few standout pieces for what’s sure to be a successful worldwide line of clothing. But how’s that brand name idea coming along?
Being successful in the fashion industry requires an astounding amount of creativity, dedication, and passion. However, any line that wants to stand out also needs to have a Herculean strong brand. That’s why clothing brand name ideas are fundamental to have when you’re about to build your fashion business. Even the most creative souls may need some help coming up with a memorable brand name — and a name that sears itself into one’s memory is as important as the clothing people will buy (and love).
People Hold Brand Names To Higher Standards
When you’re coming up with a brand, you’re practically inventing a lifestyle. So, people tend to hold brand names to a different standard than they would just any other business. Brand names carry a heavier degree of importance and meaning to consumers. For that reason, many companies pour tons of money into advertising and marketing to come up with the “perfect” brand name. However, there have been savvy entrepreneurial designers that have done it without a glitzy team of marketers and advertisers, too.
Putting Vision Into Words
One study from California State University found that strong images held a large amount of sway with consumers and often influenced their choice of brands. As a brand name is essentially the home that houses the image, a strong brand name is a fundamental basis for everything a clothing line will eventually offer to its customers. This is where brand consultants play a crucial role.
For sure, an unforgettable image can leave an indelible mark on the mind of a consumer. It can become the center point for how a brand makes a person think and feel. That means brand images have power. Mood and vision boards are regularly used when designers are coming up with a fresh line of clothing. So, how does that translate to a brand name? As images are directly tied to the vision of a clothing line, having a visual can also help you create a strong brand name. A great brand image can actually inform what you will name your clothing line.
Guiding Tips For Brand Names
The Kellogg School of Management at Northwestern University is one of the world’s leading business schools. Their tips about creating brand names are straightforward and make a lot of sense. Here are some of the main ideas they suggest.
Keep The Name Relevant To The Product
Since this will be a clothing line, the brand name should be evocative of the design. Put that brand imagery to use to stay on point.
Make Consumers Feel Something
Customers are more inclined toward engaging a brand when it makes them feel a certain way. Make sure the brand name can pull emotion from your customers.
Keep It Brief
According to Kellogg, a memorable and effective brand name should be short and to the point. However, a clothing line could probably take more license with this than something like a new type of detergent. Yet, a wordy brand name would probably be hard for people to remember, too.
Use A Brand Name Generator
You could always take these concepts, apply them to imagery, tap in a few keywords and use Namify to generate a fantastic brand name for your clothing line.