The way in which we shop changed a lot in the past year. This does include how store owners are using loyalty programs. We see more and more brick-and-mortar shops digitizing their offering, including loyalty programs. This is necessary since shoppers have embraced online shopping.
It is very smart to use rewards and loyalty programs to increase how many customers a store gets. But, this does not mean you can blindly launch one and expect success. Make sure to consider this: A Complete Guide to Online Rewards Programs. And remember the following tips.
Customer support initiatives and omnichannel marketing are not at all new concepts. However, companies still struggle to integrate omnichannel tactics.
The basic fact here is to incorporate the loyalty program into several touchpoints. This includes social media and email. The goal is to increase engagement as you improve the experience of the customer. You can even consider adding an app capable of sending push and text notifications.
When you want to encourage the customers to use the created loyalty program, do all you can to make it very easy to sign up. For instance, take advantage of social logins. Your customers will surely not want to offer much personal info as they sign up.
Think about several ways in which customers can earn their points. You can reward them for various website activities, like subscribing to the newsletter, creating an account, and sharing the site on social media. Take full advantage of gamification and always look for new ways to reward your customers. At the same time, you want to be sure there are several ways to redeem the earned points, like extra discounts. Even if they are small, they will be used and appreciated.
Speaking about gamifying the loyalty program, there will be a higher possibility that the shopper will join the rewards program when it includes engaging ways to win special prizes or earn points.
There are not many limits when it comes to the gamification of the loyalty program. You can use quizzes, reward calendars, prize machines, and fortune wheels. And you can even reward your customers for various actions, like uploading a video, which is how the NikeFuel app does it.
Receiving VIP treatment will always be appreciated. So, do add some VIP tiers, together with special perks. As the shopper gains a specific number of points, they gain a new VIP level. This offers new rewards and makes the customer feel more special.
The great thing about VIP tiers is they can motivate shoppers to spend more. Also, statistics show us that this system makes people stick around for longer, which is exactly what you want since repeat customers are always very good for the stability of a business.
When someone refers a person, there is a much higher possibility that a purchase will be made. Word of mouth was always a very effective way to promote a business so why not take advantage of that? Creating a referral program is not that difficult. And after you do it, you will notice that the people referring others will also make purchases.