CRM, or Customer Relationship Management is the key to long-term success. Any company in the product or service industry knows the importance of good CRM. It’s important to maintain good relationships with customers to grow your business.
But, it can be tricky to pick out the right CRM tools for your business if you haven’t done it before. This is especially true if you’re running a small business and don’t have too much time on your hands.
So, this is why we’ve come with reviews of the top CRM tools that small businesses can try today.
Wingmate for Simple CRM
Wingmate is an app designed to make CRM much easier for companies of all sizes.This tool is found to be especially useful for small businesses. This could be because Wingmate is one of the easiest and simple CRM tools to use.
This app provides you with one platform to manage all your CRM needs. Signing into only one platform helps you save time and other resources on CRM. You can access all the features you would need to run your business from the same location.
You’ll find many useful features on this app that can help you keep track of CRM operations. For instance, you can view all the information you want whenever you want to. You can also track reminders and other updates to stay on top of your CRM projects.
Some features of this app also make it easier to save time while you’re working on it. For example, you can use the voice-to-text feature to complete tasks as you go along. This would allow you to tackle more important tasks at hand instead of spending time on the app.
Also, you’ll find that you can collaborate with your teams better with the help of Wingmate. This in turn would make it easier for you to handle your customer relationships. The great thing about this app is that it allows you to check project updates in real-time.
So, you won’t have to waste any time waiting to get back to the office to work on your CRM.
Freshsales is another useful app for small businesses to deal with CRM the right way. This tool gives you access to many advanced features that you’re sure to find beneficial. Freshsales can put all your channels together to make customer interactions easier.
You can lessen the manual work in your organization if you choose to use this tool. Freshsales focuses on automated processes to help you save time. You can attract leads and engage in conversations with customers with this tool.
What works in favor of this tool is its flexibility. You can use Freshales to communicate with customers via more than one channel. The channels you can use include chat and email. You can even automate sales processes using this CRM tool. So, you can increase the productivity and efficiency of your organization using Freshsales.
But, the drawback here is that you can only access advanced features of this tool if you have a premium package. So, as a small business owner, you would need to consider your budget before using this tool. You can’t use some of the chatbot tools and metric features with a free subscription.
Salesmate is useful for small businesses that want to improve their operational efficiency. The advantage of this app for small business owners is that it’s easy to use. Salesmate might have one of the best user interfaces for CRM tools. Sales people can reduce the time they spend learning how to use CRM tools with this app.
Also, this app is pretty versatile and can even be used in the construction industry. So, it’s not just small business owners that will enjoy using this app. Salesmate developers are always working on improving it. So, you won’t find too many glitches or performance pitfalls with this app.
One of the best features of this app is its interactive dashboard. You can use this dashboard to view some of key sales analytics for your company. But, some finer features aren’t available with this app.
For instance, you can’t use custom data fields on this app like you can on other CRM tools. So, this app can’t be considered as flexible as some of the others in this list. Besides, you can’t access the email analytics feature unless you pay for the premium package.
Zoho CRM is useful for small businesses that want to use more than one tool. It allows you to link several Zoho software together. You can link these software to manage your CRM operations better than ever before.
Zoho allows integrations that allow you to link the CRM app with Zoho Invoice and Zoho Calendar. Using these apps together makes it easier to keep track of your processes. This CRM tool is among the most affordable options in the industry. You can access several key features with the free version of the tool.
But, if you want to access more features, the paid package doesn’t cost too much. This is one of the many reasons why this CRM app is ideal for small businesses. But, know that if you want to link Zoho CRM with other Zoho tools, the price adds up. So, remember to prepare your CRM budget accordingly if you want to use this app.
You can use Zoho CRM to keep track of your leads and follow them through. This will make it easier for you to increase engagement in the long run. It’ll also make it easier to boost your conversion rate on online sales.
These are the top 4 CRM tools available today for small businesses. The tool you choose among these options should depend on several factors. These factors should include your budget and the industry you operate in. Remember that not every CRM tool offers you the same features.
Some of them allow for easy integrations with other management tools. But, not all have this advanced feature. If you want to save time and money on CRM, it would make sense to opt for tools that allow integration. These tools are also easy to operate for employees with no experience. So, you can use these CRM tools to improve the efficiency of your operations. You can also use them to forge better customer relationships in the long run.