A proxy server is a virtual gateway between you and the web. It routes all the internet traffic from your computer or phone to servers in different countries. The aim is to make it difficult for other people to see your online activity.
Can a Proxy Protect You?
Yes, a proxy server can protect you by hiding your real IP address and tagging your internet traffic with a new one. If you continuously mask your IP with proxies, cyber attackers will have a hard time entering your private network.
You may choose data center proxies if you want speed and affordability, but residential proxies are by far the most popular and reliable. Both options bring the following benefits to cybersecurity.
Protection Against Phishing Emails
According to IT Governance, email phishing is among the most common types of cyber attacks. If you’re the web administrator responsible for protecting your company, the attacker will start by researching you on social platforms like LinkedIn. They will then send you personalized emails trying to get you to click on a link or respond with sensitive information.
Unfortunately, many people don’t have time to look at small details like what’s in a link or whether a URL seems suspicious. Some email providers scan emails automatically, but that’s not enough to detect sophisticated phishing attempts. Proxies can encrypt all your traffic to make it hard for attackers to deduce security gaps based on your online activity.
Many network users use incognito mode for embarrassing or private searches or to protect themselves from search engine tracking and targeted ads. However, incognito mode is equivalent to level zero protection because it doesn’t give you much anonymity.
Proxy server technology is the simplest way to increase your online anonymity. A proxy server acts as an intermediary between you and the target website; it hides your IP address and completes the connection using its IP address. Tracking mechanisms and attackers will see the proxy’s IP instead of yours when they look at your online activity.
Access to Geo-Restricted Websites
Geo-blocking exists for various reasons, but the most common one is to protect copyrighted content that’s only licensed to specific regions. Sometimes, companies that need to establish regional prices may also resort to geo-blocking. Although legal, such restrictions are not fair to all users.
However, proxies can help you bypass geo-blocks. They offer various IP addresses and locations which you can choose from to migrate to other countries without leaving your home. For example, a proxy from France can help you access content restricted to that country.
Prevent Employees From Accessing Distracting Sites
You can use proxies to block websites with inappropriate or distracting content that can reduce productivity in the office. Some organizations, especially those in the banking industry, block employees’ access to social media platforms to avoid time wastage.
Reduce the Security Risk of Public Wi-Fi
You must be careful when using free public Wi-Fi and internet hotspots because they broadcast your information in all directions for anybody to collect and analyze. Fortunately, a proxy will encrypt your data, and any traffic sent from your computer will display an IP other than yours. This tool will prevent other users and the owner of the Wi-Fi from seeing what you’re doing online.
Proxies only reduce the risk and aren’t a surefire way to stay safe online. That’s why it’s essential to use private networks when accessing sensitive information like banking details.
Save Money When Shopping Online
Retailers show you prices based on your browsing behavior. If they think you have the means to spend more on products, perhaps because you’re from a rich country, they will show you a higher price for items. Use a proxy to change your location to a weaker economy if you want to avoid buyer profiling; the deals you’ll get will surprise you!
Proxies Protect Individuals and Businesses
Proxies offer protection to all internet users, including businesses. While individuals are the primary consumers of proxies, attackers mainly target businesses. They are usually after financial records, employee details, and money. Fortunately, proxies protect individuals and companies from cyber-attacks by providing another layer of encryption and privacy, making it hard for people to track online activity.