The traditional borders surrounding countries are less defined today than before. This is not a result of political maneuvers but rather a consequence of the internet and technology as a whole. Just a few decades ago, opening a company mostly meant targeting a local client base. Now, anyone with a computer and web connection can launch a business catering to a global audience.
The Major Businesses Benefiting From Translation
If you have a business, chances are you’ll gain the upper hand with translation. You’ll discover a higher level of engagement, rapport, brand recognition, and more. Here are the industries that buy translation services the most.
Retail Shopping and E-Commerce
People only want to buy things if they know what they are. It’s really that simple. Product labels, descriptions, e-commerce website content, and so on require translations to cater to a global audience. Companies such as ASOS, Zara, and Sephora have all worked on localizing their sites to fit international markets. And we know how successful they are.
The healthcare industry is another significant beneficiary of translations. Medical organizations that want to reach people from all corners depend on translation for their pamphlets, instructions, prescriptions, and patient records. If your target audience doesn’t understand what you’re saying, they won’t know what’s good for them. Translation also aids international patient transfers and ensures that everyone is on the same page.
In the legal field, accurate translations are necessary. Anything poorly translated can lead to the loss of millions. When lawyers draft legal documents, be they contracts, partnership agreements, disclaimers, or statements, a bad translation can mean losing a case. Immigration firms also depend heavily on translation. They frequently need to pore over documents and websites written in other languages.
Marketing and Advertising
Advertising campaigns call for the work of experienced translators. Not everyone can perform this job well because it demands a high vocabulary level in both languages and creativity. When the objective is to get a message across, you need a professional to convert your content from one language to another. It’s definitely not a job for AI translation software.
IT and Software
We’ve all seen poorly translated applications. We make fun of them, and our perception of the product falls dramatically as a result. Push your brand’s reputation with well-worded translations. Software is easily adaptable to various languages, but only if you contract professional translators to do the job. There’s a reason why Microsoft has translated its website into dozens of languages.
Manufacturing and Engineering
Take advantage of the global market by presenting your products in various languages. Translate your user manuals, product descriptions, trademarks, and more. You’ll then attract customers from all over the world. It doesn’t matter if you’re producing plastic toys or medical-grade gloves – translation matters either way.
Travel and Tourism
If you run a travel agency or website, you’ll definitely understand the value of translation. To attract international tourists, you’ll need to invest in translation services from the top players in the field. Professional translators cost money, but just imagine the potential income growth. Starwood Hotels invested $600,000 to get its website translated into various languages, and it paid off.
The gaming industry is growing by leaps and bounds. Today, it is worth more than $300 billion. Take advantage of the craze by tapping into translation. Translate your games to tap into the massive Asian, European, and American markets. A bad translation will result in your game being the object of jokes. Just ask the makers of Zero Wing.
Arts and Entertainment
Subtitles in various languages will help an international audience understand your film a lot better. Always consider the fact that not everyone speaks the same language as you do. Netflix understands this point entirely as it has expanded its services to over 190 countries. Now, everyone has a chance to enjoy TV series, documentaries, and movies regardless of where they come from.
Take Advantage of Translation Today
It’s time for your business to expand. There’s no excuse to limit your products to your country. If you have something to sell that will benefit the world, make translation your priority. However, don’t go for machine-generated translations, as tempting as they may be. Professional GoTranscript translators are the way to go if you want to reap the full advantages of localization.